
MARKETING
ILEANA DIEZ
Brand Strategist | Creative Marketing
"As a mentor, it is my aim to create a trusting space where we can discuss how to build a brand, the creation of a marketing campaign that resonates with target audiences, as well as how to develop impactful strategies for projects both big and small. As an entrepreneur who has taken many turns in my career, I have a wealth of knowledge into how to make career pivots that build upon your experience and continue moving you forward to your professional goals."
Named one of Billboard Magazine’s 2021 “40 Under 40,” Ileana V. Diez integrates creativity and innovation into all things that she does. Once described as a Swiss Army knife of marketing, Ileana is the founder of her own brand strategy and creative marketing consultancy, focused on creating authentic connections between brands and culture. Operating between Los Angeles, Paris, Mexico City, Singapore, and Miami, she blends her unique expertise in music, fashion, and media to deliver cross-industry campaigns.
Ileana has partnered with brands like Golden Goose, Netflix, Spotify, PgLang, and Cartier, leveraging her deep understanding of culture to craft strategic partnerships that align marketing strategies with cultural trends and regional nuances, ensuring campaigns resonate and make audiences feel seen and heard.
Previously Head of Marketing at Roc Nation, Ileana led campaigns for over 70 clients, focusing on developing IP, building business for clients, and with them. Her notable work includes Rihanna’s first return to music in over five years, the launch of Rihanna’s luxury fashion brand FENTY Maison (LVMH), and Mariah Carey’s career-defining 30th Anniversary campaign and Supreme brand partnership. Prior to Roc Nation, she played a key role in launching Shawn Mendes’ career and re-launching Nick Jonas’ solo career at Island Records.
Born in Puerto Rico and raised as a third-culture kid, Ileana’s passions include empowering women of color in creative industries, exploring new communities, and enjoying good food and wine.
"As a young creative starting her first big girl job out of college, Ileana’s mentorship provided me with fierce words of wisdom that couldn’t have come at a better time."
—Priyanka P.
"Ileana helped me feel certain that I'm doing all the right things for my career switch to music. She boosted my confidence and trust in myself to continue being independent, rather than go get a full time job (just for the sake of added security) that doesn't serve my health, lifestyle or passions."
—Maaheem A.