OMAR FAJARDO

"I can help you figure out how to navigate the creative industry without losing your voice, your values, or your sanity. I’m here to help you find clarity in the chaos, build confidence in your ideas, and approach every challenge with a fresh perspective.

Thinking about a career in advertising or the creative world? I’ve been there—and I know it’s not always easy to see how you fit, especially if you’re coming from an underrepresented background. I can help you think beyond the brief, ask better questions, and tell your story in a way that feel true to you—whether that's in a portfolio, a pitch, or a client meeting.

From career growth and creative leadership to simply figuring out how to be heard in a loud room, I'm here to help you move forward with purpose. My goal is to make sure you don't just survive this industry—you shape it."

Omar Fajardo is a VP Creative Director with two decades of experience in advertising. Influenced by his training in art and design, Omar sees every challenge as an exercise in perspective. He starts every project the same way: by asking, “What is the bigger objective we’re really solving?”

As a creative leader, he helps teams reframe the problem, challenge assumptions, and make space for unexpected solutions. His career has taken him across the globe—literally all seven continents—fueling a deep appreciation for different cultures, perspectives, and the ever-evolving landscape of pop culture and technology. He leads with empathy and curiosity, creating space for new voices and championing inclusive storytelling. As a proud member of the LGBTQ+ community, Omar brings his full self to the work and encourages others to do the same.

His leadership has guided award-winning campaigns for brands like Citibank, GE Money, Sprint, Samsung, Dove, Burger King, Visit Orlando, and Holland America Line—spanning digital, TV, social, experiential, and out-of-home. Fluent in Spanish and fluent in ideas, Omar’s work has been recognized with Addy, Halo, and W3Awards, and featured in outlets like Architectural Digest Mexico, Art Basel, and Design Miami. He also helped shape the creative direction for speaker events featuring James Cameron, Vivienne Westwood, LeBron James, Malcolm Gladwell, and Steven Levitt.

Beyond the day-to-day, he stays plugged into what’s next—continuously exploring diverse sources of inspiration, experimenting with emerging technologies, and blending the digital with the handmade. To him, creativity and learning is a muscle and a mindset. His north star? That life happens FOR you, not to you—and every project is a chance to turn that belief into something real.