Creative Director | Creative Strategist
Instagram + Facebook
“What can I do to stay inspired and brainstorm more effectively? How can I create a personal brand that will propel my career forward? How do you stand in front of a room full of people with confidence? And does a Creative Director actually get to be creative??” These are just some of the questions I can help you unpack. My process is a combination of inspiration and tangible, go-to tips and tricks. I’ll show you how to exercise your creative muscle, help you “own the room” when you present, and together we’ll hone in on your goals and build strategies to help set you on the path to success!
Alix Tyler is an award-winning Creative Director and Creative Strategist at Instagram + Facebook, where she is seated at the table with CMOs, VPs and ECDs for some of the biggest fashion, beauty, and lifestyle brands in the world—including Gap, Sephora, Vans and Kate Spade. Alix and her team live at the intersection of creativity and technology where she partners with brands to inspire, educate and guide as they build creative campaigns that connect with the over 2 billion monthly active users on the platform.
Before Instagram, Alix spent over a decade in advertising as a Creative Director/copywriter where she created campaigns for Snoop Dogg, Jay-Z, Gwen Stefani, Fergie…and some very sexy chips and salsa for Frito-Lay. With nearly 20 years of industry experience under her belt, Alix specializes in creative problem solving and is known for creating work that is both strategic and visually inspiring.
Alix is also a skilled and engaging public speaker—something which has helped her throughout her career. She has co-hosted a Facebook Watch show with Queer Eye's Tan France, spoke at notable design conference C2 Montréal, hosted a fireside chat with celebrity photographer Alexi Lubomirski, shared Instagram best practices with fashion legends Inez + Vinood and Mario Testino, guest lectured at Stanford University, and even ran an Instagram Story School for the entire Vans Pro Skateboard Team.
A graduate of Harvard University with a degree in anthropology, Alix is also a vintage lover, music video director, photographer and confirmed maximalist. She is a big believer that you should move through life with confidence but never take yourself too seriously. She is not afraid to admit she is a self-proclaimed Instagram addict. And no, she can’t get you verified.