Vice President of A&R
Universal Music Publishing Group
Transparency encourages creativity. As a respected music executive and trusted partner, Cristina Chavez has catalyzed the success and evolution of various GRAMMY® Award-winning multiplatinum producers and songwriters, ranging from Needlz and Bongo to Drew “Chiller” Gavin. Guiding careers as VP, A&R at UMPG, she consistently empowers talent to flourish and thrive at the highest level by leading with confidence and clarity.
“I’m always transparent with my clients, first and foremost,” she exclaims. “They definitely know what’s on my mind. I’m very dependable as well. If I say I’m going to do something, I always get it done—and I make sure it happens in a positive way.”
Growing up in The Bay Area, she immediately gravitated towards music during her childhood. Studying favorite artists, she obsessed over Toni Braxton’s voice and Babyface’s lyricism. While attending California State University Chico, she also split her time between internships at 106 KMEL and BET, grinding towards an eventual career in music. She turned the internship at BET into her first formal job as Talent Coordinator at 106 & Park in New York. She powered BET’s influential Music Matters brand, booking the likes of Kendrick Lamar, H.E.R., J. Cole, Big Sean, Miguel, Jazmine Sullivan, and more for gigs, appearances, and interviews at gestational phases of their respective careers. Not to mention, she oversaw the Music Matters presence at SXSW, A3C, and MegaFest, working with superstars such as Pharrell, Meek Mill, and T.I. 2016 saw her accept an executive position at ASCAP where she orchestrated initiatives with Women Behind The Music and She Is The Music, hosted panels, and secured talent a la Tierra Whack, Rico Nasty and many more for high-profile activations.
In 2020, she joined the team at Hallwood Media as Senior Vice President of A&R and Management at Hallwood Media. Under her watch, Chiller wrote The Game’s internet-breaking 2022 epic “Eazy” [feat. Kanye West], while she also shepherded and ignited projects for Needlz [Cardi B, Drake, Bruno Mars] and Dimitri McDowell [Wiz Khalifa, Ty Dolla $ign]. Independently, she notably manages Bongo whose robust credits include Jazmine Sullivan’s “Girl Like Me” [feat. H.E.R.], Big Sean’s “Stay Down,” Cordae’s “Bad Idea” [feat. Chance the Rapper], G Herbo’s “Man Now,” Ty Dolla $ign’s “Ex” [feat. YG], and many more.
At the same time, she sets an example for the next generation through her diligence and commitment.
“I want to let young executives, especially girls, know you achieve every dream you have, if you put your mind to it,” she states. “It really is my life. I’m trying to contribute to the culture of music in some capacity. Whether it’s a song that speaks for the youth or putting a writer and producer together to make a connection around a great song, I want to add to this incredible world.”
Beyond her role as a manager and executive, she has notably featured on panels for Joining Forces, a day-long summit hosted by Women In Music, ASCAP EXPO, and more. Thus far, her career has been chronicled by Variety and many more.