Maureen Polo is an award-winning leader with 20+ years of experience in managing and scaling high-growth media businesses. In her current role, Maureen leads the Direct-to-Consumer businesses for Hello Sunshine including Reese’s Book Club, The Home Edit, and Hello Sunshine’s social editorial channels across social. In her role, Maureen oversees content strategy, marketing, editorial, book selection, and business growth. Prior to her role at Hello Sunshine, Maureen ran marketing strategy and solutions for Warner Media’s entertainment properties including HBO Max, TBS, truTV, Turner, Adults Swim, and Cartoon Network. In her previous role as General Manager at Fullscreen, Maureen ran the 400-person next generation entertainment company.
Throughout her career Maureen has worked at a mix of traditional agencies and media companies where she excelled at leading start-up digital businesses specializing in the development and execution of cutting-edge cross-platform marketing and branded entertainment. She spent almost a decade at Conde Nast, led the sales and integrated marketing solutions team for Allrecipes.com, and worked with Rachael Ray & CBS to build and sell bespoke in-show, digital, and social integrations- essentially helping to build the industries original digital celebrity. Polo has been consistently recognized for their industry-leading work, including Shorty, Cannes Shortlist, OMMA, Streamy, RealScreen, Brandweek Constellation, and Digiday awards. Polo has also won Ad Age 20 under 30, She Runs It: Changing the Game Awards, and Cynopsis Top Women in Digital. Polo has also been profiled in Thrive Global’s Women Leadership series and featured in Forbes and Inc.
"Maureen models badass-ery and generosity in equal measure. On being a badass, she’s a force of both creative and business excellence. Her quick and sharp feedback has been a tremendous guide for me as I navigate a career transition. On being generous, she is in the trenches with you, making sure you both do your best work and get your shine. Maureen’s mentorship has directly resulted in new perspective, new connections, and new opportunities for me. After my first meeting with her I wrote in my journal, “oh my gosh she's incredible” and many meetings later I can’t help but feel that same glee!"